Pivoting with the Pandemic
Think Local Little Falls, a volunteer group that promoted local businesses in Little Falls, NY, found themselves needing to create new ways to support their community and local businesses as the lockdown orders extended. The group determined that fundraising on behalf of the local businesses would help with the impact of ongoing expenses in a slowing sales environment. They needed a platform to support these fundraising efforts during a pandemic where in-person fundraising was not an option. The Mayor also wanted to partner with the group to find a creative way to thank the city's essential workers while helping to bolster local business.
Little Falls, Big Ideas
The team decided to host an online community fundraiser with DIEMlife's help. The proceeds would purchase gift certificates from Little Falls' businesses, including those temporarily closed due to COVID-19. These certificates ($100/winner) would be awarded to various essential workers throughout the city at random. DIEMlife's platform tracked incoming donations and showcased the winners.
The initial campaign goal was set at $3,000 and achieved in less than 24 hours. The team started a more aggressive target of $11,000, and once again, they quickly met that goal. Due to the success, each recipient received an additional $25 gift certificate to pass along to someone in need.
The flexibility of the DIEMlife platform allowed for the public to easily access the Quests and actively participate. It also allowed for organizers to maintain a seamless campaign. It was essential to accurately report the campaign's fundraising status and DIEMlife provided that accountability and reporting.